Exploring Marketing

My Exploring Marketing class was an 8 week seminar held on Wednesday mornings from 8:30-10:30! Here is a little recap of what we learned about each week!

Week 1: Introduction
We had an overview of our course and discussed New Fantasyland, which would be the theme of the class. We would be seeing how the various marketing and sales teams worked together on the challenges of marketing such a huge expansion to the Magic Kingdom. 

Week 2: Strategy
We had guest speakers from this team that discussed the various strategy teams that encompass multiple divisions of the company, and how they effectively strategize their marketing tactics to reach guests.